cannon is a Wilkins Coffee commercial released in 1957. in this commercial, Wilkins' voice is gruff.
(Wilkins sits on a can of Wilkins coffee with a cannon, facing Wontkins)
Wilkins: OK buddy, What do you think of Wilkins Coffee?
Wontkins: I never tasted it.
(Wilkins blasts Wontkins, & Wilkins turns the cannon to the camera.)
Wilkins: Now what do YOU think of Wilkins?
(Smoke fades away in the background.)