In one of the ads " Bread X "
Wilkins: How about a family fun Merita bread.
Wontkins: No, i'll take brand x.
( Wilkins presses a hot metal x on Wontkins)
Wontkins: Oh, it burns!
In another one of these ads " Rocket Ship".
Wilkins: Merita is gonna be the first bread on the moon!
( Rocket ship explodes instead of taking off )
Wontkins: Now what?
Wilkins: Well, Merita is still the best bread on Earth.